AdFlex Story: About Company, People, Culture
Mr TuPP – Pham Phuong Tu is currently the CEO of AdFlex – Technology Company with diversified products in the field of 2-sided marketplace. We were provided with a lot of interesting information about products & business activities at AdFlex, but now let’s approach AdFlex from a different perspective, through Mr. Tu’s narration about his career journey with AdFlex!
Before we get into the most interesting content, let’s have a few lines of “outline” of our special storyteller:
✔️Mr. Tu is the first Google Developer Expert in Cloud Computing in Vietnam, and so far is still one of the 5 Vietnamese technology experts who are Google Developer Expert.
✔️Although he is the CEO and is responsible for running the business, Mr. Tu is often the speaker for… technology events! (yes, because he is a technology expert ^^)
✔️He has developed and operated a series of large business systems in the fields of Digital Marketing, E-commerce, Big Data, AI, …
Click on each photo to know more about him, and if you are a candidate or are interested in AdFlex, Mr. Tu’s sharing will be very useful 😉
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FROM A TECH EXPERT TO A GENERAL MANAGER
Mr.Tu’s career as a C-level started in 2014, when he was Co-Founder and CTO (Chief Technology Office) at DYNO, a technology company specializing in big data and AI research. In 2017, DYNO was acquired by EWAY – the parent company of AdFlex and many other companies – and Mr. Tu concurrently served as CTO of both EWAY and AdFlex, before officially switching to the general manager journey and becoming the CEO of AdFlex from the end of 2021 to present.
When asked about the secret behind his rapid promotion, Mr. Tu just gently shared: “Instead of thinking about “how can I be promoted”, I often think about “how to develop the company”. In addition, I’m always ready to accept new challenges outside of my comfort zone to grow and earn more experiences.”
ADFLEX: ORGANIZATION & PEOPLE DEVELOPMENT
Although not the first to lay the foundation for AdFlex, Mr. Tu always apprehends and shares about the up-to-now journey of AdFlex development. Established in late 2012, AdFlex started with the CPI – Cost per Install Affiliate Marketing model and quickly became the Top Affiliate Network in Asia. During the period 2017 – 2021, AdFlex continuously developed business models in different fields, with up to 8 different business units. In the end, AdFlex has now become leaner with 3 main business products.
Mr. Tu shared that by each step ahead, AdFlex becomes more certain with a clearer vision and mission of the company. He sets the standard and expectation for AdFlex to become “a sustainable business with collective strength of talented people, high quality products and services”.
ADFLEX PEOPLE – PERSISTENCE, INTELLIGENCE, CONTINUOUS DEVELOPMENT
Mr. Tu always asserts: What makes him feel most attached to AdFlex is people.
AdFlex’s culture has always revolved around Commitment, Focusing on Results, and Innovation. With this culture, all Lexers understand their target clearly, allowing them to just run straight ahead and achieve one goal after another. He always shows his respect when talking about people at AdFlex and what everyone has gone through: “AdFlex had its ups and downs, but after each fall, people will rise again, with sharpened minds and readiness to face new challenges”.
Finally, as a message for the younger generations of AdFlex, Mr Tu shared that: “I hope you guys always have the spirit to accept challenges, and are ready to step outside of your comfort zone. When coming to AdFlex, you will not only have AdFlex, but also the connection with “the family” of the EWAY ecosystem. EWAY and its subsidiaries are always packed with talented people, great products and services, and potential customer relationships that can help AdFlex and yourself far more than you can possibly imagine.”
